diff --git a/CRM/TwingleCampaign/BAO/CustomField.php b/CRM/TwingleCampaign/BAO/CustomField.php
index edeb505..da2c824 100644
--- a/CRM/TwingleCampaign/BAO/CustomField.php
+++ b/CRM/TwingleCampaign/BAO/CustomField.php
@@ -243,7 +243,7 @@ class CRM_TwingleCampaign_BAO_CustomField {
             [
               'id'         => $option_value_exists['values'][0]['id'],
               'label'      => $value,
-              'value'      => $value,
+              'value'      => $key,
             ]
           );
         }